The Unexpected Pleasures of Marketing
by Mar Preston
High-tech burglary and murder are bad for business in the upscale,
tourist-destination beach city of Santa Monica with its leftist politics, rich
homeowners, and huge homeless population.
Bad for Detective Dave Mason of the Santa Monica Police Department.
A deadbeat burglar has been found in the upscale Santa Monica beach condo of a playboy studio exec. The dead body must link up with a string of high-tech burglaries, and the Chechens Mason keeps meeting must link up with each other somehow, but how?
The investigation leads him into the dark world of embezzlement, an explosion that almost kills him, a bungled FBI take down, and a resolution that leaves his relationship with the woman he loves teetering on the edge.
I thought I knew what marketing was before I published my two
mysteries featuring Detective Dave Mason of the Santa Monica Police Department.
Something to do with hustling, standing on a street corner waving my book at
traffic, grabbing the mic and chattering on about me, me, me. The thought made me flinch.
Instead I discovered a more pleasant reality. In the year
following the publication of the first one, No
Dice, I went to conferences, among them Bouchercon and Left Coast Crime. I
had worked up an elevator speech about my books but, hey, nobody asked me. There
were pleasant moments, yes, but I felt as though I was at a high school reunion
where everyone knew each other and I hadn’t graduated yet.
Eventually I was invited to chair a couple of panels. The
purpose of the moderator is to showcase the panelists and that I was
comfortable doing. And it gave me something to blog about.
I’m more comfortable behind a keyboard than making small
talk and sneaking in a mention of my books. Thus I began reading an ever-increasing list
of mystery blogs with useful, interesting information—like this one. Every post
that interested me I commented on. This led to an email exchange with the
author.
I bought a lot of books, admittedly many of them on Kindle.
I reviewed them. Another pleasant exchange with authors began. Those contacts
gave me something else to blog about.
What I liked best was book fairs, talks, meetings with
readers who showed interest in my work. Some
of them asked goofy questions and went on long tangents gushing about a
character or event in my books. However,
when I actually met an author I admired, I went on a long stupid story of my own
and—gushed. I shudder when I think about
it, but T.Jefferson Park is probably used to it.
I like people who write mysteries. They’re kinky too. They
wonder what would happen if that red-headed man over there walking two
Chihuahuas suddenly fell to the sidewalk, a bullet in his temple—just like I
do.
Rip Off Blurb:
Bad for Detective Dave Mason of the Santa Monica Police Department.
A deadbeat burglar has been found in the upscale Santa Monica beach condo of a playboy studio exec. The dead body must link up with a string of high-tech burglaries, and the Chechens Mason keeps meeting must link up with each other somehow, but how?
The investigation leads him into the dark world of embezzlement, an explosion that almost kills him, a bungled FBI take down, and a resolution that leaves his relationship with the woman he loves teetering on the edge.
Mar Preston and Lily |
Mar Preston's Bio:
I
grew up in northern Ontario and love its lakes and forests. But I lived in
Santa Monica for decades watching big money, land development, and politics
clash.
Getting a good murder mystery novel out of what goes on
behind the scenes in grassroots politics, glitzy businesses, and developer
skullduggery makes all those dreary Santa Monica city council meetings
worthwhile.
I live now in a village in the California mountains not that
far from the edge of the Los Angeles sprawl. There's too much to do here: I'm
writing crime fiction seriously, but I can't get away from the SPCA, local
environmental politics, and the writing community.
Life is good.
Author’s
website: http://marpreston.com/
Twitter: https://twitter.com/#!/YesMarPreston
RIP-OFF available on Kindle: http://www.amazon.com/Rip-Off-ebook/dp/B007WTYGI4
From Marilyn: Thank you for visiting today, Mar. And I like interaction with readers the best too.
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